Colorado Wellness Practice Reaches #1 in AI Search for Its Specialties in Six Months
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Share of Local AI Voice
Increase in Google Search Impressions
Results from a 6 Month LLM Visibility project
The FS Agency rebuilt the practice's website and Google Business Profile, making it the most-cited clinic in its market across ChatGPT and Gemini.
BOULDER, CO, UNITED STATES, June 8, 2026 /EINPresswire.com/ -- As AI assistants such as ChatGPT and Gemini become a starting point for local health and wellness searches, The FS Agency today shared results from a six-month engagement showing how a small, independent practice can become the business those AI tools recommend by name. A Colorado-based Traditional Chinese Medicine and integrative wellness practice — kept anonymous here for client privacy — went from an outdated website and an owner skeptical of AI to the most-referenced clinic in its local market across ChatGPT and Gemini.
When the AI Search project began, the practice faced three challenges: an outdated, un-maintained website with no dedicated content for its specialty services; one of the most saturated local wellness markets in the country, with more than eighty competing providers surfacing in AI-search testing; and an owner who was not yet convinced that AI search mattered for a small, relationship-driven clinic.
The FS Agency approached the work as a defined, two-phase wellness marketing project rather than an open-ended retainer. The first three months rebuilt the foundation — updating the practice's core pages and creating roughly a dozen dedicated pages for its individual specialty services, while launching content and beginning Google Business Profile optimization. The second three months concentrated on Google Business Profile for AI visibility and a steady cadence of AI-structured, question-and-answer content engineered to be cited — not just ranked — by ChatGPT, Gemini, and Google's AI answers.
Comparing the most recent three months to the prior three, the practice's reported results included:
-- The most-referenced clinic in its market across ChatGPT and Gemini by total AI citations, ahead of every tracked competitor;
-- #1 AI-search visibility for its two signature services — Chinese herbal medicine (43%) and moxibustion (50%);
-- A 229% increase in Google Search impressions (roughly 3.3x) and a 55% increase in clicks;
-- Average Google Search position improving from 24.0 to 10.2 — moving from the third page of results to the first;
-- A 70% increase in organic-search website visitors, the practice's most engaged audience.
"When we started, the owner was skeptical that AI even mattered for a small clinic," said Amber S. Hoffman, Founder and CEO of The FS Agency. "Six months later, they're the name AI recommends in their specialties. That's the shift every local business is about to face."
By design, the single most competitive generic term in the category remains a longer-term goal. The project prioritized winning the practice's differentiated specialty categories first — building durable authority before contesting the most saturated head terms.
The case illustrates The FS Agency's broader approach: AI-powered, human-led execution delivered through focused three-to-six-month projects and strategy and training engagements, combining AI SEO, Google Business Profile for AI visibility, and AI consulting to help local businesses earn visibility in AI-driven search.
About The FS Agency
The FS Agency is an AI consulting and marketing firm helping businesses close their AI visibility gap and drive measurable results in the age of AI tools and large language models. The agency works with local service businesses and independent practices on website, search, and AI-visibility projects.
Amber S. Hoffman
The FS Agency
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