Epic names Joe Chandler chief marketing officer

Epic Security & Architectural Films and Graphics has hired Joe Chandler as chief marketing officer as the McKinney, Texas-based company expands into Colorado and pushes a broader message around security, architectural film and branded environments. Chandler brings more than 30 years of marketing leadership, and Epic says the move will help sharpen how it reaches schools, businesses and government clients.

Why it matters: - Epic is adding a senior marketing leader as the company expands geographically and tries to better frame its mission around protecting people, not just property. - The hire comes as Epic grows its work with schools, commercial property owners and government clients across security film, solar control, decorative graphics and branded environments.

What happened: - Epic Security & Architectural Films and Graphics named Joe Chandler, MBA as chief marketing officer. - Chandler will lead marketing strategy across Epic's full portfolio. - Chandler will be based at Epic's McKinney, Texas headquarters. - Chandler will work with regional teams in Colorado, Tennessee and Oklahoma. - Epic announced the hire on August 4, 2026.

The details: - Epic is a national leader in security and architectural window film, solar control, decorative graphics and branded environment solutions. - Epic is a multi-year 3M™ Platinum Elite National Dealer. - Chandler brings more than 30 years of marketing leadership. - Chandler's background includes roles at Sony Electronics, a digital marketing agency and a fast-growing professional services firm. - At Internet Marketing Images, Inc., Chandler sustained 25% average annual agency revenue growth over more than 13 years. - Chandler helped drive a 75% revenue increase in the most recent 18 months at that agency. - Chandler led strategy for B2B and SMB clients in professional services, healthcare, entertainment and technology. - Chandler corrected an audience-targeting error for the Texas Revolution indoor football franchise, and ticket sales rose 4x. - Chandler built a category-authority content program for a specialty medical practice, helping revenue increase 5x. - Chandler spent 14 years across five roles at Sony Electronics. - Chandler managed marketing programs for NBC, Turner Broadcasting and HBO. - Chandler contributed $13 million in annual sales growth at Sony. - Chandler is a U.S. Navy veteran. - Chandler completed Naval Nuclear Power Training and Certification, a program less than 3% of applicants finish. - Chandler holds an MBA in Marketing. - Kelly Eder, president of Epic, said Chandler stood out for how he thinks and asks questions.

Between the lines: - Epic is pairing operational expansion with a higher-profile marketing function, which suggests the company wants a more unified story as it scales. - Chandler's resume points to a data-driven approach centered on audience targeting, revenue growth and category positioning rather than general brand awareness. - Epic's emphasis on protection, schools and government clients signals a market position that blends safety, performance and design.

What's next: - Chandler is expected to help Epic communicate its mission more clearly as the company continues growing. - Epic said additional growth is already underway after its expansion into Colorado. - Chandler and Epic's regional teams will likely work to align messaging across current and new markets.

The bottom line: - Epic is betting that a seasoned growth marketer can turn a broad set of product lines and a safety-first mission into a sharper national brand.